Strategies for Midscale Hotels to Increase Guest Attraction
Mid-scale hotels can offer unique, well-rounded hospitality by blending lower and upper-middle segments, focusing on experience-based services without sacrificing profitability. Key strategies include cost reduction, sustainability through ESG practices, and tech-driven solutions for both guests and staff. By balancing digital and analog methods, these hotels can overcome challenges such as low bookings or limited staff, with strategic management ensuring a positive guest experience.